Launch a product in a new market
What needs to work locally? We help clarify requirements, prepare the launch and coordinate the people involved.
Illustrative imagery · AI-generated
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Structuring international initiatives
Making cooperation work between Europe and Latin America
EUROSUR supports companies in developing projects, launching products and working together across Europe and Latin America. We connect planning, local requirements and the teams involved – from the initial idea to coordinated delivery.
Discuss your initiative ↘Your next step
What are you planning?
A new market, a joint initiative or a project that needs momentum: find a useful starting point.
Develop a project with international partners
Turn a shared idea into a workable initiative, with clear goals, responsibilities and an agreed approach.
Find support with delivery
When coordination stalls or tasks remain unresolved, we help clarify the situation and support the next steps.
Project development
Turn business ideas into defined initiatives, clarify objectives and responsibilities, and develop practical plans for international projects.
Product launches & rollouts
Prepare launches, account for local requirements and coordinate delivery across markets, teams and partners.
International collaboration
Clarify responsibilities, coordination and decision paths. Support leadership teams in working together and moving stalled projects forward.
International advisory
Deliver initiatives together
EUROSUR develops project plans, methods, processes and budget controls and works alongside your teams during delivery. With internal owners, we test and improve these ways of working so your teams can continue independently.
EUROPE ↔ LATIN AMERICA
Two regions. One shared initiative
Markets differ. Effective collaboration connects local requirements with a common goal.
- European Union
- Active Mercosur members
- Other Latin American countries
Schematic regional overview. Mercosur: Argentina, Bolivia, Brazil, Paraguay and Uruguay. Venezuela is suspended and shown in the lighter shade. This map shows membership, not agreement parties or the applicability of particular trade rules.
About EUROSUR
Experience for your initiative
EUROSUR is an initiative by Anahi Weidhaas. More than 20 years in digital projects and international PMO work are complemented by a personal connection to Europe and Latin America. We develop working structures with companies and support their application and continued use by internal teams.
More about EUROSUR →Experience and professional judgment are supported by AI-assisted research, analysis and content development.
20+years in projects and digital initiatives
EU ↔ LATAMleadership and advisory perspective
DE · EN · ESworking languages
Current perspective
AI seems ready. Are organizations?
Technology can move faster than the structures surrounding it. Our perspective focuses on the governance, decision rights and organizational readiness required to turn AI ambition into responsible adoption.
Read the perspective ↗“Governance proves its value when pressure increases — when the path from an issue to a decision must remain usable.”
EUROSUR · Spanish · Anahi Weidhaas
Selected perspectives & publications
Contributions by Anahi Weidhaas on governance, leadership and transformation. Links lead to the original publications in Spanish.
La IA puede estar lista, ¿lo están las empresas?
Organizational prerequisites for AI adoption: collaboration, decisions and responsibility.
Read the original articleLa trampa del accionismo prematuro: IA necesita estrategia antes que herramientas
Strategy before tool selection: a perspective on premature action in AI adoption.
Read the original articleEntre el control y el consenso
Decision-making between control, alignment and the right moment to act.
Read the original articleInformation for your initiative
Knowledge hub
EU ↔ MERCOSUR
EU–Mercosur: current status
The interim Trade Agreement has been provisionally applied between the EU and Argentina, Brazil, Paraguay and Uruguay since 1 May 2026. European companies should start by checking their product, destination, origin and local requirements.
Bolivia’s Mercosur membership does not automatically make it a party to this agreement.
Review the status and original sources →Checked on 3 November 2026
Relevant to your initiative
01
What does your product need for a Latin American market?
Review local requirements and launch preparation together.
02How does a partnership become a concrete project?
Clarify objectives, contributions and responsibility early.
03Which funding opportunities fit the initiative?
Compare programmes, eligibility and effort.
Companies on both sides of the Atlantic
Which European companies operate in Latin America, and which Latin American companies are active in Europe? We are building this directory and progressively adding and updating entries. The first profiles cover machinery and industrial technology.
Sources checked · 2026-11-03
Read article ↗EU–Mercosur in practice: what Uruguay’s first assessment shows
Uruguay’s goods exports to the EU grew by 12%, and imports from the EU by 6%. The first assessment shows commercial activity; the benefit for your business depends on the product and transaction.
Sources checked · 2026-11-03
Read article ↗Machinery trade between the EU and Mercosur
The EU sells far more machinery to Mercosur than it buys in the reverse direction. What is traded, and which companies already operate? These figures and examples help put an opportunity in context before preparing a quotation.
Sources checked · 2026-11-03
Read article ↗Europe ↔ Latin America
Let’s discuss your initiative
An initial conversation clarifies what you want to achieve, the markets and people involved, and where support is needed.
Start a conversation ↗hello@eurosur.business+49 30 439792019