AI applications can support customer service, research and internal workflows. A rollout across Europe and Latin America needs a joint assessment of the use case, data processing and local working practices. This overview is for companies and teams preparing deployment in several countries.
What can change between countries
Take a customer enquiry: which language and terms does the customer use? What information does the system access? Who reviews an uncertain answer? The same technical service can be used differently in two markets. Map the actual workflow in each country, including data access and transfers.
Five questions for the next team discussion
- What task will AI perform, and what remains with a person?
- What data will it use, where is it processed and who has access?
- Who checks language, accuracy and errors in the local context?
- Who owns technical, privacy and legal review?
- When may the team expand, correct or pause its use?
Official guidance by country
EU: The Commission explains the AI Act; EUR-Lex provides the regulation itself. Check the company’s role, the specific use and applicable dates.
Argentina: The AAIP provides responsible AI and privacy guidance. Practical recommendations and statutory obligations need to be distinguished.
Brazil: The LGPD addresses personal data protection; the Chamber of Deputies records the AI legislative procedure. A proposed law must not be treated as legislation already in force.
Paraguay: MITIC explains the data protection law and its transition. Check commencement dates and preparation periods carefully.
Uruguay: The URCDP explains privacy obligations. The national AI strategy provides policy direction rather than replacing an assessment of applicable duties.
Start with a small step you can evaluate
Choose a limited use case and record what must be checked again for the next country. Involve the local team early. The linked sources provide a starting point; the relevant specialists still need to assess the actual deployment.