The right entry market depends on the offer, customer demand and available resources. A project-specific comparison helps assess Argentina, Brazil, Paraguay and Uruguay using the same criteria. For entry into Europe, compare the relevant destination countries individually.
Which criteria are useful?
- Demand: who needs the offer, and what evidence is available?
- Access: what trade and product requirements apply?
- Partners: who can support distribution, delivery or service?
- Resources: what local and central capacity is available?
- Pilot: where can the business model be tested with manageable effort?
Combine different levels of information
GTAI provides country and sector information. ITC adds trade and market analysis tools. Uruguay XXI, REDIEX and Invest Export Brasil offer local information. AHK contacts can facilitate discussions in the destination market.
Make the comparison traceable
- Use the same criteria and product assumptions for each country.
- Record data year, sources and unanswered questions.
- Weight criteria according to the initiative’s needs.
- Plan customer and partner conversations to validate findings.
- Document the reason for choosing the first market.
Plan the first market as a learning step
The first market must fit delivery capacity too. Define what the pilot should teach you and which results would justify expansion.
Practical guidance
Market size and economic growth provide context. They do not establish that customers need or would pay for your offer. Use the comparison to identify specific questions for further assessment.